Archives for the tag “ Advertising ”

Stéphane Thibault >_

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Twitter and Facebook are both trying hard to show that they are powerful advertising vehicles, in part to justify their multibillion-dollar market valuations. But while each company has shown some growth, there is still skepticism among advertisers about the ultimate value of social advertising.

Stéphane Thibault >_

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Looking to get consumers talking about Guinness, BBDO New York created a point-of-sale campaign and made the QR code cup. The QR code was designed to work only if the cup was full of Guinness, a lager or pilsner just wouldn’t do. Fill the glass with Guinness, however, and the code is activated. Drinkers could use the QR code to download exclusive content or broadcast social media messages via their cup.

Stéphane Thibault >_

sthibault bookmarked a link:

Quebecor a menacé Radio-Canada de poursuites judiciaires si le diffuseur public n’achète pas plus de publicités dans ses journaux et ses magazines.

(Metro, 2012-01-12, p. 8, consulté le 2012-01-12)